Direct Mail Experts


Ourso Beychok Wins Gold at the 2018 AAPC Pollies

Baton Rouge based Democratic direct mail and political consulting firm, Ourso Beychok, Inc., took home three awards at the American Association of Political Consultants (AAPC) Pollie Awards Ceremony recently held in Nashville. Ourso Beychok took home a Gold Pollie Award for “Hush Puppies” and a Bronze Pollie for “Numbers” in the Direct Mail for Independent Expenditure Campaign category. Both mailers were produced for Highway 31 PAC working in conjunction with Senate Majority PAC in the U.S. Senate race in Alabama where Democrat Doug Jones defeated Republican Roy Moore.

“We were very proud of the mail we produced in the Alabama race and especially pleased with the outcome of the election,” said Michael Beychok. “And it’s always an honor to be recognized by our peers for the quality of the work that we produce.”

Ourso Beychok was tasked with producing several flights of persuasive mail in the Alabama senate race that were targeted at independent and Republican leaning women voters. The mail highlighted many of the excruciatingly intricate details of the encounters that Moore’s accusers remembered decades after their harrowing experiences. “He wore brown hush puppies on his feet” was the simple typeset across the cover of the mailer that won the Gold Pollie.

Ourso Beychok also received a Bronze Pollie for “Tiffany” in the Direct Mail for Local/Municipal/Regional category, produced for the Tiffany Chase campaign for Fourth Circuit Court of Appeal in New Orleans.

Earlier in the year, the Hush Puppies mailer won Gold First Place Reed Awards for “Best Villain” and “Best Mail Piece for an Independent Expenditure Campaign”. The Reed Awards are presented by Campaigns & Elections Magazine and named after founder Stanley Foster Reed.


Ourso Beychok awards

This year, Baton Rouge based democratic direct mail and consulting firm Ourso Beychok took home two prestigious Reed Awards at the 2016 Campaigns & Elections Magazine ceremony in Charleston, SC.

The Reed Awards, named after Campaigns & Elections’ founder Stanley Foster Reed, recognize excellence in campaign management, political consulting and political design.

The “Stench Talking Mailer,” produced on behalf of the anti-David Vitter Gumbo PAC during the 2015 Louisiana governor’s race, won Best Mail Piece for Independent Expenditure Campaign – Statewide.

In addition, the unique twelve-page mailer “Martin O’Malley’s 15 Goals to Rebuild The American Dream” won Ourso Beychok the award for Best Mail Piece for Presidential Primary.

“The Reed award is a longstanding standard of the best in our industry and we are proud to be recognized by our peers,“ said company president Trey Ourso.

“We strive to make innovative direct mail pieces that can captivate the voting public in this technology driven age,” added creative director and partner Michael Beychok. “These awards are proof that direct mail is still a wide-reaching and extremely effective marketing tool.”

See the formal Campaign and Elections announcement here.

Q&A: Gumbo PAC's Trey Ourso on the end of David Vitter

When all the dollars are counted, it's likely that more money flowed through Gumbo PAC, the super PAC set up for the sole purpose of defeating U.S. Sen. David Vitter, than any other PAC or campaign this election season.

Read the full story at

David Vitter photo

Engineering a Surprise Dem Victory in the Deep South

It wasn’t embroilment in an old prostitution scandal that derailed David Vitter’s campaign for the Louisiana governor’s mansion. It was a different legal issue.

Read the full story in Campaign & Elections

Louisiana state capitol building

Voters approve Recreation Tax, Alexandria, LA

Friends of the Alexandria Zoo (FOTAZ) needed to motivate Alexandria residents to approve a continuous funding source for the Alexandria Zoo and Alexandria recreation facilities while reminding the voters of the investment already made in the award-winning facilities. The Ourso Beychok team targeted likely voters with an informational piece that assisted FOTAZ in getting out the vote needed for a win.

Read the full story in the Alexandria Town Talk

Melissa Blackburn wins Democratic primary for Davidson County (Tennessee) General Sessions Judge

Ourso Beychok was proud to help Melissa Blackburn win the Democratic primary in Davidson County (Nashville, Tn.) for General Sessions Judge on May 3, 2014. Through a targeted communication program, the Blackburn campaign was able to overcome early misidentification problems associated with similarly named U.S. Representative Marsha Blackburn and outpoll 4 opponents on election day.

"We were glad to assist the Blackburn campaign target Democratic voters that were most responsive to her message regarding veterans and mental illness issues," Michael Beychok said. "Melissa wanted her personal story and straight-forward policy goals to be in front of the voters who matter. We produced her ‘Plan’ (pictured here) mailer which helped persuade and motivate Davidson County Democrats in Ms. Blackburn's favor."

Congratulations, Melissa on your impressive victory!

Ourso Beychok signs on with Senate Majority PAC in Louisiana

PAC vs. PAC in Senate Race

National PACs are so involved in the Louisiana Senate race that now one is attacking the other. The latest ad by the Senate Majority PAC, supporting Sen. Mary Landrieu, points to the Americans for Prosperity ads attacking the incumbent.

The ad states, "Out-of-state billionaires spending millions to rig the system and elect Bill Cassidy. Their goal: another politician bought and paid for." Media reports place the ad buy at $200,000. The strategy appears to both hit Cassidy and the so-called "1 percent"-in the person of the Koch brothers who are funding AFP.

The Senate Majority PAC has engaged Baton Rouge consultants Michael Beychok and Trey Ourso and is also working with Washington consultant Craig Varoga, who has been active in past Louisiana campaigns.

Ourso Beychok Scores Special Election Victory in Maine

First time candidate Eloise Vitelli overcomes former senator and third party candidate to capture state senate seat.

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Trey Ourso Interviewed by Campaigns & Elections Magazine

Business Outside the Beltway?
by Dave Nyczepir / Apr 25 2013

Why having a D.C. presence no longer requires D.C. office space

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Ourso Beychok Mailer featured on Huffington Post

A Democratic-aligned group is trying a novel approach to get Indiana Senate candidate Richard Mourdock's controversial rape remarks into the hands -- and ears -- of voters: It's mailing out talking brochures of the Republican's now-infamous comment that God intended pregnancies from sexual assaults.

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Ourso Beychok Partners Named to Campaigns & Elections Magazine List of Top Democratic Influencers

Baton Rouge—Trey Ourso and Michael Beychok were both named by Campaigns & Elections Magazine to its list of the top 500 Influencers in the United States. The two men are partners in the Baton Rouge based Democratic consulting firm of Ourso Beychok, Inc. which specializes in direct mail, message development and campaign management.

Ourso was recognized for his work in Kansas where he has consulted with the House Democratic Caucus, among others, for the past two election cycles. During the 2012 elections the House Caucus won 13 of the 14 races that were targeted by the group. Of Ourso, Campaigns & Elections said "the Louisiana-based direct mail expert is a soughtafter consultant in Kansas."

Beychok made the list in Louisiana. Campaigns and Elections said that "his family has a long history in Louisiana politics. When there are meetings with the political leaders in the state, Beychok or his partner Trey Ourso are in the room."

"Michael and I are honored to have been recognized by Campaigns & Elections Magazine for the work we’ve been doing throughout the country," said Ourso. "Over the past 13 years we’ve worked hard to expand our business into other states while maintaining our active involvement in Bayou State politics."

The firm also worked extensively in Maine in 2012 helping the Maine Senate Democrats win majority in the Senate and re-electing Congressman Mike Michaud to the House of Representatives.

Super PAC hits Akin with talking mailer

The Democratic Super PAC American Bridge 21st Century is hitting Missouri Rep. Todd Akin (R) with a talking direct mail piece that highlights his "legitimate rape" comments.

The mailers, which employ a sound cell that will greet Missouri voters with Akin's own voice once the card is opened, begin reaching mailboxes in the state today.

American Bridge is putting at least $37,000 behind the mailer. It was produced by the Democratic direct mail firm Ourso Beychok and mailPOW, which creates the sound cells that go into the talking cards.

The controversy over Akin's comments from earlier this year has become a focal point in his race against Sen. Claire McCaskill (D). Akin was largely deserted by national Republicans and the NRSC threatened to withhold any financial support for his campaign.

Still, Akin has remained in the race and has since won the backing of some prominent conservatives, including former Sen. Rick Santorum (R-Pa.). The latest polling in the race shows Akin still within striking distance of the incumbent.

Hayden Rogers Scores Big Win in Mountains of North Carolina

Hayden Rogers entered the race to replace his former boss, Congressman Heath Shuler, much later than his opponents. That meant that he had to ramp up his campaign much quicker than normal. Hayden got right to work raising the money and assembling a team that could help deliver his message to the voters of North Carolina’s 11th Congressional District. On Tuesday, May 8th, Rogers’ hard work was rewarded with a resounding victory in the Democratic Primary.

Ourso Beychok - working in conjunction with media consultant Peter Cari, pollster Anzalone Listz and general consultant Andrew Whalen - executed a direct mail program that was designed to introduce Rogers (a first time candidate), persuade undecided voters and turn-out supporters. The mail touched on Hayden’s roots in Western North Carolina, while highlighting his experience fighting for issues that matter most to the voters in NC-11. In the end, Hayden Rogers garnered nearly 56% of the vote in a three person primary.

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Baton Rouge Passes Transit Initiative

After a failed attempt in 2010, the voters of Baton Rouge finally passed an initiative on Saturday 54%-46% that will dedicate funds to public transportation in the capitol city. Ourso Beychok was proud to work with the Citizens Against Traffic Congestion PAC and Together Baton Rouge to devise a winning strategy and produce mail designed to persuade and turn out Red Stick voters. As a result, public transportation will avoid a July shut-down, and Baton Rouge can continue to move forward.

“This was an important project for our firm,” said Trey Ourso. “This is our hometown and we are interested in seeing it move forward while providing essential services for our residents. After falling a little short in the 2010 election it was especially gratifying to see the city come together on Saturday to pass this transit initiative.”

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Ourso Beychok helps pull off a Valentines Day Surprise Win in Maine.

After garnering only 32% of the vote in 2010, Democrat Chris Johnson pulled off a stunning victory on Tuesday in a special election for Maine Senate District 20. Johnson defeated current state Representative Dana Dow 54%-46%. Dow is also the former senator in District 20.

After garnering only 32% of the vote in 2010, Democrat Chris Johnson pulled off a stunning victory on Tuesday in a special election for Maine Senate District 20. Johnson defeated current state Representative Dana Dow 54%-46%. Dow is also the former senator in District 20.

Johnson's campaign focused on his willingness to stand up to the radical policies of Gov. Paul LePage and be an independent voice for the people of Maine. The district had been in Republican hands for 10 years.

Ourso Beychok was proud to work with Chris Johnson and the Maine Senate Democratic Caucus, led by Chuck Quintero, to pull off this historic upset and win.

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Dill Wins Senate Race

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OB Congratulates longtime client Senator Libby Mitchell for winning the Democratic Nomination for Governor in Maine.

OB, Inc. Scores Second Big Win in Southern Seat

Baton Rouge Political Firm has National Reach

Baton Rouge – For the second time in less than two weeks the Democratic direct mail and political consulting firm of Ourso Beychok, Inc. helped orchestrate dramatic victories in Congressional Districts long considered Republican strongholds. The win last night by Democrat Travis Childers in Mississippi’s 1st Congressional District followed closely on the heels of Don Cazayoux’s stunning victory on May 3rd in Louisiana’s 6th Congressional District.

Childers defeated Southaven, Mississippi Mayor Greg Davis (R) by an impressive margin of 54% to 46% in a district that President George Bush won by 25% in 2004. The former Republican congressman, Roger Wicker, won re-election to the same seat with 66% of the vote in 2006.

"We are very proud to have been a part of Congressman-elect Childers’ victory last night," said Michael Beychok. "By focusing on the issues that are important to the people of north Mississippi we were able to fend off the onslaught of money poured into the district by the Republican Party and their supporters. This election proves once again that all politics are local and despite efforts by National Republicans to turn the election into a referendum on national issues, Travis talked about creating jobs and helping families make ends meet. Voters responded well to Travis’ message as evidenced by his winning four elections in less than 90 days."

On May 3rd Don Cazayoux outpaced Republican Woody Jenkins to capture Louisiana’s 6th Congressional District. The election was called to fill the unexpired term of Richard Baker who resigned to take a lucrative lobbying job. Baker was first elected to Congress in 1986 and held the seat for 22 years for the Republican Party, facing only one tough re-election in 1998. President Bush carried the district with 59% of the vote in 2004.

"The Cazayoux victory was an enormous team effort," said Michael Beychok. "Don was a great candidate who focused his attention on the needs and concerns of 6th District voters. Our extensive direct mail program helped target Don’s message directly into the homes of the voters."

Ourso Beychok, Inc. is based in Baton Rouge, Louisiana. The Democratic firm specializes in direct mail and targeted voter contact. Besides Cazayoux and Childers, other clients of OB, Inc. include Congressman Charlie Melancon (LA 6), Congressman Heath Shuler (NC 11), the Maine Senate Democratic Caucus and the North Carolina Senate Democratic Caucus.


Ourso Beychok Captures Pollie Award

Baton Rouge Firm Skunks Opposition

Ourso Beychok , Inc. (OB), a Baton Rouge based Democratic direct mail firm won a Pollie Award at the recently held American Association of Political Consultants (AAPC) conference in Miami, Florida. The annual Pollie competition recognizes the best of the best in the political consulting business.

OB won a Bronze Pollie for a mailer the firm designed for Jacques Roy’s campaign for Mayor of Alexandria. The piece featured a picture of a skunk on the cover with the phrase, "some things just don’t pass the smell test." The mailer exploited questionable ethical practices of one of Mr. Roy’s opponents. The mail piece helped propel Mr. Roy to a first place finish in the primary, and a stunning victory in the general election with 76% of the vote.

Ourso Beychok is a nationally recognized direct mail firm whose clients include Louisiana Congressman Charlie Melancon, the Maine Democratic Senate Caucus, the Louisiana Democratic Party, the Indiana Democratic Party and numerous elected Democrats in nearly a dozen states.


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